Occupation details
International Labour Organization (ILO) Working Paper 140

Contact Centre Salespersons in the age of AI: impact evidence and adaptation options

ISCO-08 5244 · Thai source label: พนักงานขายในศูนย์บริการลูกค้า

This score estimates where generative AI may assist with or perform parts of tasks. It does not predict that a job will disappear.
6.1AI / 10

Use the score to choose where to start adapting

Gradient 4

Compare the score with the work you actually do. Separate repetitive work, work that needs review, and work that depends on human judgement.

Source ID: SRC-2026-07-14-ilo-wp140

What the ILO evidence measures

Potential for AI assistance or task performanceAI 6.1/10
Variation across task-level scores0.10 on a 1-point scale
Occupation codeISCO-08 5244
AI exposure groupGradient 4
Score sourceILO Working Paper 140
AI 6.1/10Task-level potential
0.10 points1-point scale
Gradient 4ILO classification
8 dutiesNSO classification evidence
8 task examples6 mapped skills

Tasks in this occupation

O*NET statements are enrichment from US roles connected through the official BLS and O*NET crosswalk chain. Confirm that an example fits your local work before using it.

O*NET Core Task

Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Explain products or services and prices, and answer questions from customers.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Obtain customer information such as name, address, and payment method, and enter orders into computers.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Record names, addresses, purchases, and reactions of prospects contacted.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Answer telephone calls from potential customers who have been solicited through advertisements.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Maintain records of contacts, accounts, and orders.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

Skills used in this occupation

O*NET importance ratings provide a sourced starting point for deciding which existing capabilities to strengthen.

O*NET Essential Skill

Speaking

Importance rating: 4.12 out of 5.

O*NET Essential Skill

Active Listening

Importance rating: 4.00 out of 5.

O*NET Essential Skill

Reading Comprehension

Importance rating: 3.25 out of 5.

O*NET Essential Skill

Critical Thinking

Importance rating: 3.00 out of 5.

O*NET Essential Skill

Writing

Importance rating: 2.50 out of 5.

O*NET Essential Skill

Monitoring

Importance rating: 2.25 out of 5.

ESCO skill-group context

These shares describe how ESCO skill records for the occupation group are distributed across broad categories. They are not personal capability scores or mandatory skills for every job.

ESCO Skill Group

communication, collaboration and creativity

42.1% of the published ESCO matrix row

ESCO Skill Group

information skills

15.8% of the published ESCO matrix row

ESCO Skill Group

working with computers

15.8% of the published ESCO matrix row

ESCO Skill Group

assisting and caring

13.2% of the published ESCO matrix row

Build a plan from the task you choose

The Planner does not display invented capability percentages. You select a task, baseline the current method, run a safe bounded experiment, and keep evidence before deciding whether to continue.

30 days

Select one task, map its process, and measure time, quality, and rework across at least three examples.

60 days

Test one bounded step with synthetic or de-identified data, then log errors, human checks, and limitations.

90 days

Use the reviewed method in a real cycle with the process owner's approval, or stop if the result is not good enough.

Relevant courses

Recommendations match reviewed course categories to ISCO-08 and mapped ESCO skill-group records. Occupation-title keywords are not used as sole evidence. Before enrolling, recheck the syllabus, language, schedule, cost, and current access with the provider.

Find more courses
The specific items below are derived from structurally validated ISCO/ESCO rules, not an occupation-by-occupation expert endorsement.
Related skill-group match

Google Digital Marketing & E-commerce Certificate

ประกาศนียบัตรวิชาชีพด้านการตลาดดิจิทัลและอีคอมเมิร์ซจาก Google

Why it is recommended
This course aligns with communication, collaboration and creativity. This group represents 42.1% of the mapped ESCO skill records for ISCO-08 5244.
Practice output
Create one content or campaign brief with an audience, measures, and a fact-check step before publishing.
Study time
7 courses, about 6 months at 10 hours per week
Cost and access
Google authors the program and delivers it through Google Career Skills or Coursera; US and Canada pricing is USD 49 per month after a 7-day trial and local pricing may differ.
View details with the provider
Related skill-group match

Customer Engagement Fundamentals

พื้นฐานการสร้างความผูกพันกับลูกค้า

Why it is recommended
This course aligns with communication, collaboration and creativity. This group represents 42.1% of the mapped ESCO skill records for ISCO-08 5244.
Practice output
Write three customer scenarios, practise confirmation questions, and record evidence of resolution.
Study time
10–40 hours
Cost and access
The course is free with SkillsBuild registration. The current listing names English, Arabic, Brazilian Portuguese, French, German, Hindi, Indonesian, and Spanish.
View details with the provider
Cross-occupation foundation

AI Fluency

ความคล่องตัวของ AI

Why it is recommended
A cross-occupation foundation, not a course specific to Contact Centre Salespersons: use it to practise AI literacy, prompting, output checks, and responsible use.
Practice output
Choose one Contact Centre Salespersons duty, use synthetic data to create a prompt, verify three outputs against a source, and record the errors.
Study time
7 modules
Cost and access
Microsoft Learn content is free and can be consumed without signing in; a free profile is needed to save progress or achievements.
View details with the provider
Data and method

This page uses scores from International Labour Organization (ILO) Working Paper 140, official Thai duties from NSO, mapped O*NET enrichment, and ESCO skill-group context with an explicit mapping scope. Roongan does not fill evidence gaps with generated claims.

This service uses the ESCO classification of the European Commission.

Roongan · Source ID: SRC-2026-07-14-ilo-wp140 · This page uses traceable occupation evidence.