Occupation details
International Labour Organization (ILO) Working Paper 140

Graphic and Multimedia Designers in the age of AI: impact evidence and adaptation options

ISCO-08 2166 · Thai source label: นักออกแบบภาพกราฟฟิกและสื่อผสม

This score estimates where generative AI may assist with or perform parts of tasks. It does not predict that a job will disappear.
4.9AI / 10

Use the score to choose where to start adapting

Gradient 2

Compare the score with the work you actually do. Separate repetitive work, work that needs review, and work that depends on human judgement.

Source ID: SRC-2026-07-14-ilo-wp140

What the ILO evidence measures

Potential for AI assistance or task performanceAI 4.9/10
Variation across task-level scores0.09 on a 1-point scale
Occupation codeISCO-08 2166
AI exposure groupGradient 2
Score sourceILO Working Paper 140
AI 4.9/10Task-level potential
0.09 points1-point scale
Gradient 2ILO classification
10 dutiesNSO classification evidence
8 task examples6 mapped skills

Tasks in this occupation

O*NET statements are enrichment from US roles connected through the official BLS and O*NET crosswalk chain. Confirm that an example fits your local work before using it.

O*NET Core Task

Design complex graphics and animation, using independent judgment, creativity, and computer equipment.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Create two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modeling programs.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Make objects or characters appear lifelike by manipulating light, color, texture, shadow, and transparency, or manipulating static images to give the illusion of motion.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Apply story development, directing, cinematography, and editing to animation to create storyboards that show the flow of the animation and map out key scenes and characters.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Create basic designs, drawings, and illustrations for product labels, cartons, direct mail, or television.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Participate in design and production of multimedia campaigns, handling budgeting and scheduling, and assisting with such responsibilities as production coordination, background design, and progress tracking.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

O*NET Core Task

Determine size and arrangement of illustrative material and copy, and select style and size of type.

Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.

Skills used in this occupation

O*NET importance ratings provide a sourced starting point for deciding which existing capabilities to strengthen.

O*NET Essential Skill

Active Listening

Importance rating: 3.88 out of 5.

O*NET Essential Skill

Critical Thinking

Importance rating: 3.75 out of 5.

O*NET Essential Skill

Reading Comprehension

Importance rating: 3.75 out of 5.

O*NET Essential Skill

Speaking

Importance rating: 3.38 out of 5.

O*NET Essential Skill

Active Learning

Importance rating: 3.25 out of 5.

O*NET Essential Skill

Writing

Importance rating: 3.25 out of 5.

ESCO skill-group context

These shares describe how ESCO skill records for the occupation group are distributed across broad categories. They are not personal capability scores or mandatory skills for every job.

ESCO Skill Group

communication, collaboration and creativity

50.7% of the published ESCO matrix row

ESCO Skill Group

working with computers

17.1% of the published ESCO matrix row

ESCO Skill Group

information skills

13.9% of the published ESCO matrix row

ESCO Skill Group

management skills

9.1% of the published ESCO matrix row

Build a plan from the task you choose

The Planner does not display invented capability percentages. You select a task, baseline the current method, run a safe bounded experiment, and keep evidence before deciding whether to continue.

30 days

Select one task, map its process, and measure time, quality, and rework across at least three examples.

60 days

Test one bounded step with synthetic or de-identified data, then log errors, human checks, and limitations.

90 days

Use the reviewed method in a real cycle with the process owner's approval, or stop if the result is not good enough.

Relevant courses

Recommendations match reviewed course categories to ISCO-08 and mapped ESCO skill-group records. Occupation-title keywords are not used as sole evidence. Before enrolling, recheck the syllabus, language, schedule, cost, and current access with the provider.

Find more courses
The specific items below are derived from structurally validated ISCO/ESCO rules, not an occupation-by-occupation expert endorsement.
Related skill-group match

Google UX Design Certificate

ประกาศนียบัตรวิชาชีพด้านการออกแบบ UX จาก Google

Why it is recommended
This course aligns with communication, collaboration and creativity. This group represents 50.7% of the mapped ESCO skill records for ISCO-08 2166.
Practice output
Prototype one workflow and test it with two users without using personal data.
Study time
About 3–6 months
Cost and access
Google authors the program and delivers it through Google Career Skills or Coursera; US and Canada pricing is USD 49 per month after a 7-day trial and local pricing may differ.
View details with the provider
Related skill-group match

Prepare and visualize data with Microsoft Power BI

เตรียมและแสดงข้อมูลด้วย Microsoft Power BI

Why it is recommended
This course aligns with information skills. This group represents 13.9% of the mapped ESCO skill records for ISCO-08 2166.
Practice output
Clean a de-identified sample from one work process, visualise it, and reconcile the totals to the source.
Study time
7 modules
Cost and access
The Microsoft Learn path is free, but some Power BI service or collaboration features can require a product license.
View details with the provider
Related skill-group match

Data Fundamentals

พื้นฐานข้อมูล

Why it is recommended
This course aligns with information skills. This group represents 13.9% of the mapped ESCO skill records for ISCO-08 2166.
Practice output
Create a small data dictionary with checks for types, blanks, duplicates, and provenance.
Study time
3–10 hours
Cost and access
The course is free on IBM SkillsBuild and registration is required for access or completion records.
View details with the provider
Cross-occupation foundation

AI Fluency

ความคล่องตัวของ AI

Why it is recommended
A cross-occupation foundation, not a course specific to Graphic and Multimedia Designers: use it to practise AI literacy, prompting, output checks, and responsible use.
Practice output
Choose one Graphic and Multimedia Designers duty, use synthetic data to create a prompt, verify three outputs against a source, and record the errors.
Study time
7 modules
Cost and access
Microsoft Learn content is free and can be consumed without signing in; a free profile is needed to save progress or achievements.
View details with the provider
Data and method

This page uses scores from International Labour Organization (ILO) Working Paper 140, official Thai duties from NSO, mapped O*NET enrichment, and ESCO skill-group context with an explicit mapping scope. Roongan does not fill evidence gaps with generated claims.

This service uses the ESCO classification of the European Commission.

Roongan · Source ID: SRC-2026-07-14-ilo-wp140 · This page uses traceable occupation evidence.