4.3AI / 10
Use the score to choose where to start adapting
Gradient 2Compare the score with the work you actually do. Separate repetitive work, work that needs review, and work that depends on human judgement.
Source ID: SRC-2026-07-14-ilo-wp140International Labour Organization (ILO) Working Paper 140
Public Relations Professionals in the age of AI: impact evidence and adaptation options
ISCO-08 2432 · Thai source label: ผู้ประกอบวิชาชีพด้านการประชาสัมพันธ์
This score estimates where generative AI may assist with or perform parts of tasks. It does not predict that a job will disappear.
What the ILO evidence measures
Occupation codeISCO-08 2432
AI exposure groupGradient 2
Score sourceILO Working Paper 140
Tasks in this occupation
O*NET statements are enrichment from US roles connected through the official BLS and O*NET crosswalk chain. Confirm that an example fits your local work before using it.
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Coach client representatives in effective communication with the public or with employees.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Skills used in this occupation
O*NET importance ratings provide a sourced starting point for deciding which existing capabilities to strengthen.
Active Listening
Importance rating: 4.12 out of 5.
Speaking
Importance rating: 4.12 out of 5.
Reading Comprehension
Importance rating: 4.00 out of 5.
Writing
Importance rating: 4.00 out of 5.
Critical Thinking
Importance rating: 3.88 out of 5.
Active Learning
Importance rating: 3.38 out of 5.
ESCO skill-group context
These shares describe how ESCO skill records for the occupation group are distributed across broad categories. They are not personal capability scores or mandatory skills for every job.
communication, collaboration and creativity
55.7% of the published ESCO matrix row
management skills
22% of the published ESCO matrix row
information skills
16.9% of the published ESCO matrix row
working with computers
3.6% of the published ESCO matrix row
Build a plan from the task you choose
The Planner does not display invented capability percentages. You select a task, baseline the current method, run a safe bounded experiment, and keep evidence before deciding whether to continue.
30 days
Select one task, map its process, and measure time, quality, and rework across at least three examples.
60 days
Test one bounded step with synthetic or de-identified data, then log errors, human checks, and limitations.
90 days
Use the reviewed method in a real cycle with the process owner's approval, or stop if the result is not good enough.
Relevant courses
Recommendations match reviewed course categories to ISCO-08 and mapped ESCO skill-group records. Occupation-title keywords are not used as sole evidence. Before enrolling, recheck the syllabus, language, schedule, cost, and current access with the provider.
The specific items below are derived from structurally validated ISCO/ESCO rules, not an occupation-by-occupation expert endorsement.
Google UX Design Certificate
ประกาศนียบัตรวิชาชีพด้านการออกแบบ UX จาก Google
- Why it is recommended
- This course aligns with communication, collaboration and creativity. This group represents 55.7% of the mapped ESCO skill records for ISCO-08 2432.
- Practice output
- Prototype one workflow and test it with two users without using personal data.
- Study time
- About 3–6 months
- Cost and access
- Google authors the program and delivers it through Google Career Skills or Coursera; US and Canada pricing is USD 49 per month after a 7-day trial and local pricing may differ.
Google Digital Marketing & E-commerce Certificate
ประกาศนียบัตรวิชาชีพด้านการตลาดดิจิทัลและอีคอมเมิร์ซจาก Google
- Why it is recommended
- This course aligns with communication, collaboration and creativity. This group represents 55.7% of the mapped ESCO skill records for ISCO-08 2432.
- Practice output
- Create one content or campaign brief with an audience, measures, and a fact-check step before publishing.
- Study time
- 7 courses, about 6 months at 10 hours per week
- Cost and access
- Google authors the program and delivers it through Google Career Skills or Coursera; US and Canada pricing is USD 49 per month after a 7-day trial and local pricing may differ.
Experiencing SAP Business AI
สัมผัสประสบการณ์ SAP Business AI
- Why it is recommended
- This course aligns with management skills. This group represents 22% of the mapped ESCO skill records for ISCO-08 2432.
- Practice output
- Map one business process and mark AI-assist steps, review controls, and decision owners.
- Study time
- No verified duration on the public page
- Cost and access
- Self-paced SAP Learning content is free and may require an SAP Universal ID to retain progress; some guided sessions or practice systems require a Learning Hub subscription.
AI Fluency
ความคล่องตัวของ AI
- Why it is recommended
- A cross-occupation foundation, not a course specific to Public Relations Professionals: use it to practise AI literacy, prompting, output checks, and responsible use.
- Practice output
- Choose one Public Relations Professionals duty, use synthetic data to create a prompt, verify three outputs against a source, and record the errors.
- Study time
- 7 modules
- Cost and access
- Microsoft Learn content is free and can be consumed without signing in; a free profile is needed to save progress or achievements.
This page uses scores from International Labour Organization (ILO) Working Paper 140, official Thai duties from NSO, mapped O*NET enrichment, and ESCO skill-group context with an explicit mapping scope. Roongan does not fill evidence gaps with generated claims.
This service uses the ESCO classification of the European Commission.