4.2AI / 10
Use the score to choose where to start adapting
Gradient 2Compare the score with the work you actually do. Separate repetitive work, work that needs review, and work that depends on human judgement.
Source ID: SRC-2026-07-14-ilo-wp140International Labour Organization (ILO) Working Paper 140
Sales Demonstrators in the age of AI: impact evidence and adaptation options
ISCO-08 5242 · Thai source label: พนักงานสาธิตสินค้า
This score estimates where generative AI may assist with or perform parts of tasks. It does not predict that a job will disappear.
What the ILO evidence measures
Occupation codeISCO-08 5242
AI exposure groupGradient 2
Score sourceILO Working Paper 140
Tasks in this occupation
O*NET statements are enrichment from US roles connected through the official BLS and O*NET crosswalk chain. Confirm that an example fits your local work before using it.
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Keep areas neat while working and return items to correct locations following demonstrations.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Sell products being promoted and keep records of sales.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Suggest specific product purchases to meet customers' needs.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Transport, assemble, and disassemble materials used in presentations.
Use this source statement to identify repetitive work, review points, and work that still depends on human judgement.
Skills used in this occupation
O*NET importance ratings provide a sourced starting point for deciding which existing capabilities to strengthen.
Active Listening
Importance rating: 3.88 out of 5.
Speaking
Importance rating: 3.88 out of 5.
Reading Comprehension
Importance rating: 3.25 out of 5.
Critical Thinking
Importance rating: 3.00 out of 5.
Monitoring
Importance rating: 3.00 out of 5.
Writing
Importance rating: 3.00 out of 5.
ESCO skill-group context
These shares describe how ESCO skill records for the occupation group are distributed across broad categories. They are not personal capability scores or mandatory skills for every job.
communication, collaboration and creativity
61.3% of the published ESCO matrix row
assisting and caring
22.6% of the published ESCO matrix row
handling and moving
9.7% of the published ESCO matrix row
information skills
6.5% of the published ESCO matrix row
Build a plan from the task you choose
The Planner does not display invented capability percentages. You select a task, baseline the current method, run a safe bounded experiment, and keep evidence before deciding whether to continue.
30 days
Select one task, map its process, and measure time, quality, and rework across at least three examples.
60 days
Test one bounded step with synthetic or de-identified data, then log errors, human checks, and limitations.
90 days
Use the reviewed method in a real cycle with the process owner's approval, or stop if the result is not good enough.
Relevant courses
Recommendations match reviewed course categories to ISCO-08 and mapped ESCO skill-group records. Occupation-title keywords are not used as sole evidence. Before enrolling, recheck the syllabus, language, schedule, cost, and current access with the provider.
The specific items below are derived from structurally validated ISCO/ESCO rules, not an occupation-by-occupation expert endorsement.
Google Digital Marketing & E-commerce Certificate
ประกาศนียบัตรวิชาชีพด้านการตลาดดิจิทัลและอีคอมเมิร์ซจาก Google
- Why it is recommended
- This course aligns with communication, collaboration and creativity. This group represents 61.3% of the mapped ESCO skill records for ISCO-08 5242.
- Practice output
- Create one content or campaign brief with an audience, measures, and a fact-check step before publishing.
- Study time
- 7 courses, about 6 months at 10 hours per week
- Cost and access
- Google authors the program and delivers it through Google Career Skills or Coursera; US and Canada pricing is USD 49 per month after a 7-day trial and local pricing may differ.
Customer Engagement Fundamentals
พื้นฐานการสร้างความผูกพันกับลูกค้า
- Why it is recommended
- This course aligns with communication, collaboration and creativity. This group represents 61.3% of the mapped ESCO skill records for ISCO-08 5242.
- Practice output
- Write three customer scenarios, practise confirmation questions, and record evidence of resolution.
- Study time
- 10–40 hours
- Cost and access
- The course is free with SkillsBuild registration. The current listing names English, Arabic, Brazilian Portuguese, French, German, Hindi, Indonesian, and Spanish.
AI Fluency
ความคล่องตัวของ AI
- Why it is recommended
- A cross-occupation foundation, not a course specific to Sales Demonstrators: use it to practise AI literacy, prompting, output checks, and responsible use.
- Practice output
- Choose one Sales Demonstrators duty, use synthetic data to create a prompt, verify three outputs against a source, and record the errors.
- Study time
- 7 modules
- Cost and access
- Microsoft Learn content is free and can be consumed without signing in; a free profile is needed to save progress or achievements.
This page uses scores from International Labour Organization (ILO) Working Paper 140, official Thai duties from NSO, mapped O*NET enrichment, and ESCO skill-group context with an explicit mapping scope. Roongan does not fill evidence gaps with generated claims.
This service uses the ESCO classification of the European Commission.